Executive Summary
PROJECT
BACKGROUND
EPAs Community
Involvement and Outreach Center (CIOC) designed and implemented the Community Involvement
Impact Analysis Project (the Project) to comply with the requirements of the Government
Performance and Results Act of 1993 (GPRA). Specifically, the goal is to determine how
well the Superfund community involvement program is meeting the Agencys goals and
the communities needs. The Project involves the use of written questionnaires, focus
groups, and other interview methods to gather feedback from communities affected by
Superfund and hazardous waste cleanup sites. Through this study, EPA can establish
baselines relative to these measures, set goals for improvement and track that improvement
over time.
CIOC conducted a pilot
project during 1997 and 1998 to develop and test research instruments and procedures.
During this time, CIOC identified five measurable "outcomes" that it considers
important results of the outreach effort. These are the Performance Measures that govern
Project goals and plans and that CIOC uses to gauge success. Coincident with the
Performance Measures and in concert with members of the public and EPA staff, CIOC
identified eight activities that EPA must accomplish in order to be considered successful.
Phase 2 of the project, which includes the Otis Air National Guard/Camp Edwards site and
18 others, is intended to refine the protocols as well as the research and reporting
instruments.
THE OTIS
PROJECT
The Massachusetts Military
Reservation (MMR) is a former active duty Air Force Base that housed much of the east
coasts Strategic Air Command as well as fighter intercept capabilities. When the
21,000 acre base was formally closed as an active duty facility it was turned over to the
state, where it became home to a variety of National Guard and Reserve components, as well
as several active duty organizations. Much of the contamination is in the form of volatile
organic compounds, or VOCs, which are the result of years of engine and equipment
maintenance by the Air Force. These VOCs have found their way into the groundwater and
threaten much of the aquifer that supplies drinking water for all of Cape Cod. Other
contaminants found at the site include fly ash, bottom ash, waste solvents, waste fuels,
herbicides, transfer oil, trichloroethane, tetrachloroethylene, ethylene dibromide (EDB),
carbon tetrachloride, and dichloroethylene.
The community involvement
program for the site is a cooperative effort involving all units on the base as well as
EPA and the Commonwealth of Massachusetts. Because MMR is a federal facility, EPA is not
the lead agency for either the cleanup or the community involvement activities. Rather,
EPA serves as a consultant and overseer to advise the federal agencies. For this reason,
much of this report deals with participants perceptions of the base or the various
component organizations rather than EPA per se.
During the week of June 21,
1999, five focus group sessions were held in Falmouth, Massachusetts regarding community
involvement activities at the Massachusetts Military Reservation (MMR) Superfund site. The
purpose of the focus groups was twofold: to gather public feedback on the effectiveness of
the community involvement effort being conducted at the site and to provide those
responsible for the program with specific recommendations for improving it. The
facilitators used a combination of open ended discussion questions and an anonymous
electronic voting software to gather information on the participants perception of:
- The success of the community involvement
program;
- The risk the site poses;
- The effectiveness of various outreach tools;
- The job the various agencies are doing to
keep the public informed and address the cleanup; and
- How well the agencies involved with the site
are involving the public in the decision-making process.
The questions used in the
focus groups can be found in Appendix 1 of this report. The actual number of responses for
each possible answer to each question appear in Appendix 2.
SUMMARY
OF RESULTS
A total of 28 individuals
participated in the focus groups. Overall, the base as a whole is not seen as readily
forthcoming with the information that residents need and want. Furthermore, the Army
National Guard is neither trusted nor respected relative to any aspect of the project. The
Air Force Committee for Environmental Excellence (AFCEE) is seen as having contributed
significantly to improvements in communication and outreach coming from the base.
Information
and Outreach
It appears that MMR is meeting the information and involvement needs of those
participants who have identified themselves as interested in and/or affected by the site.
However, it also appears that those residents who have not so identified themselves are
not having their needs met. This is not to say that the information is not forthcoming or
available. Rather, participants believe that the base simply has not been successful at
presenting its information in a manner that will successfully compete with all of the
other information vying for the individuals limited time and resources. According to
several participants, residents often feel that those who have identified themselves as
interested receive preferential treatment and that they themselves receive the information
only after decisions have been made.
In general, participants
indicated a sense that the communication and involvement efforts coming from MMR have
improved significantly during the last two to three years. However, according to the
participants, perception of the overall effectiveness of communication and outreach
suffers from the Armys poor performance, which is seen as offsetting the good work
being done by AFCEE and EPA. Participants indicated that they have trouble getting the
information they need and want from the appropriate source and trusting that information.
Perception
of Risk and Risk Communication
The site is perceived as a somewhat larger threat to the environment than to human
health, although the difference is negligible. When asked to rate their level of concern
over what is seen as the three primary risks associated with the site, participants are
most concerned with possible danger from exposure to groundwater, followed by soils and
then munitions.
Risk communication from the
base appears to be making a difference in terms of helping residents understand the types
of risk they face and how to minimize those risks. The overall perception is that risk
communication has improved at MMR, but more work needs to be done to help the average
citizen understand the risks. Participants indicated that there is still a great deal of
misunderstanding surrounding the site and that most of the risk information transmitted to
residents is too technical.
Public
Input and Involvement
Participants believe that there is ample opportunity for public involvement. However,
they noted that not everyone is aware of these opportunities. They believe that
information is integral to involvement in that citizens appear to feel more involved if
they are well informed.
Citizen
Teams
The citizen teams are viable, but need to be restructured and the process action teams
continue to be viable.
Participant
Recommendations
While the discussion and
data led the researcher to the above conclusions, the following recommendations come
directly from the participants:
- Risk communication needs to be in plain
English, presented in terms of "heres how it affects you now," and
communicated first to the people most at risk or most likely to be affected;
- Current maps of the plumes should be
available on a continual basis, especially at the library, chambers of commerce and real
estate offices;
- A variety of outreach products should be
developed to deliver the same message in different ways to targeted audiences;
- An effort should be made to communicate new
information with the immediately affected neighborhoods at the same time that it is
communicated with the process action teams and citizen teams, and before it reaches the
media;
- Professional facilitators should be brought
in for all citizen teams not currently facilitated;
- The Community Advisory Panel (CAP) should be
brought under the umbrella of the four local Boards of Health already working on site
specific issues (Falmouth, Bourne, Mashpee and Sandwich);
- The Senior Management Board (SMB) should
consider holding a bi-annual summit meeting, including its various advisory boards as well
as local residents, to provide a forum for open discussion and debate;
- The Joint Program Office (JPO) should be
strengthened and empowered to "speak with one voice for the base."
Citizen Focus Group
Otis Air National Guard Base/Camp Edwards
INTRODUCTION
Project Background
This report is part of the ongoing
Superfund Community Involvement Impact Analysis Project (the Project). The Project was
conceived by the Community Involvement and Outreach Center (CIOC), within the U.S.
Environmental Protection Agencys (EPAs) Office of Emergency and Remedial
Response (OERR), to assess the impact of the Superfund community involvement program. Its
goal is to gauge the success of and, where possible, provide the means to improve
EPAs overall Superfund community involvement program through the use of standardized
research instruments and protocols at the local site level. As a starting point, CIOC
identified five measurable "outcomes" to be used as Performance Measures. These
are:
Percentage of sites at which
community involvement activities exceed the statutory requirements;
Level of public satisfaction
with the information that EPA provides about the site;
Level of public
understanding of environmental and human health risks associated with the site;
Level of public satisfaction
with the opportunities provided by EPA for public input; and
Level of public satisfaction
with EPAs response to public input.
Because MMR is a federal
facility, EPA is not the lead agency for either the cleanup or the community involvement
activities. Rather, the community involvement program for the site is a cooperative effort
involving all units on the base as well as EPA and the Commonwealth of Massachusetts, with
EPA serving as a consultant and overseer. For this reason, much of this report deals with
participants perceptions of the base or the various component organizations rather
than EPA per se.
The information presented in
this report was drawn from feedback obtained in five focus group sessions conducted in
Falmouth, Massachusetts during the week of June 21, 1999. The overall purpose of the focus
group was to gather feedback on the effectiveness of the Superfund community involvement
effort being conducted at the Massachusetts Military Reservation (MMR).
The MMR community involvement
team defined six groups of affected stakeholders from which to recruit participants. They
identified and invited over 200 potential participants from these groups:
Process Action Teams/Citizen
Teams, which are teams of citizens and local officials who work closely with officials
from the base to address specific issues;
Local business people;
Local officials;
Local educators;
Local residents and
neighborhood representatives; and
Local environmentalists and
activists.
Because of the size of the
affected community, the size of the site mailing list and the generally high level of
interest in this site, the team decided to hold seven separate, homogeneous focus group
sessions rather than the three typically held at less complex sites. Although seven
sessions were originally scheduled, five are addressed in this report. The first session
revealed flaws in both questions and procedures and was considered to be a test and used
to make revisions for the remaining sessions. Additionally, one was canceled because of a
lack of participation.
Participants were asked two
types of questions during the session voting questions, consisting of multiple
choice and scaling questions (i.e., "on a scale of 1 - 5 . . . "), and
open-ended discussion questions. The voting questions were used as a catalyst for the
discussion questions and also to gather quantitative data to be applied to the
interpretation of the discussion. For the voting exercises, participants used a hand-held,
wireless keypad to electronically respond to questions that were projected on a screen
before the entire group. Votes were recorded by a software program called Sharpe DecisionsTM,
which tabulated all votes and provided the data used to create the charts contained
throughout this report.
Site
Background
The Massachusetts National Guard first used Camp Edwards in 1911 for artillery
firing and field training. In the 1940s, the base was heavily used for troop debarkation
and training. In the 1950s, the Air Force established the Otis Air Force Base, which
housed much of the east coasts Strategic Air Command, as well as fighter intercept
capabilities. When the 21,000 acre base was formally closed as an active duty facility in
the 1970s, it was turned over to the State and became the Massachusetts Military
Reservation (MMR). It houses units from the Massachusetts Army National Guard,
Massachusetts Air National Guard, U.S. Coast Guard, U.S. Air Force, and the U.S. Marine
Corps Reserve. Like many former active duty bases, and unlike current active duty bases,
MMR does not have one command, or one commander, responsible for the entire facility.
Rather, each organization is responsible for its own areas of operation.
Much of the contamination is
in the form of volatile organic compounds, or VOCs, which are the result of years of
engine and equipment maintenance by the Air Force. These VOCs have found their way into
the groundwater and threaten much of the aquifer that supplies drinking water for the
Upper Cape. Other contaminants found at the site include fly ash, bottom ash, waste
solvents, waste fuels, herbicides, transfer oil, trichloroethane, tetrachloroethylene,
ethylene dibromide (EDB), carbon tetrachloride, dichloroethylene, RDX, NMX and unexploded
ordnance.
The contaminated areas, and
the plumes emanating from them, are of concern to residents surrounding the site. The site
primarily affects people living in Barnstable County, including the towns of Falmouth,
Bourne, Sandwich, and Mashpee.
The site is in various stages
of cleanup activities. In 1986, water lines were installed to off-base residents with
affected or potentially affected wells. In 1990, contaminated sediment was pumped and
removed from the site. Long term monitoring of a landfill began in 1995 when the landfill
cap was completed. A removal action, which treated 59,900 tons of contaminated soils, was
completed in 1997. Other site work is currently underway and additional plumes of
contamination in the groundwater are still being identified.
FINDINGS
Because of the nature of focus
groups, the data presented herein are drawn from a relatively small sample and, in and of
themselves, may or may not be statistically meaningful. No implication is made, nor should
any inference be made, to generalize these findings to any other site. The value of the
data lies in the insight they provide into public perceptions of the outreach and
involvement program to the people responsible for effecting that program at this site.
Participants
A total of 28 people participated in five sessions. Figure 1 shows the distribution of
participants among the various stakeholder groups. A majority of the participants, 86% of
the group (24 people) live more than a mile from the site, with 39% of the total group
(11) living more than five miles from the site. Young children live in 18% (5) of the
participants homes and there is at least one person age 65 or older in 36% (10) of
the homes.

Figure 1: Distribution of participants among stakeholder groups
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Performance Measure
1: EPA Level of Effort
This is an internal measure designed to assess the level of effort expended by EPA to
reach out to and inform the public. The intent is to determine the nature of that effort
and whether it meets or exceeds the requirements of the Superfund law. Based on
discussions with the site community involvement team, it appears that the outreach efforts
at this site exceeds the minimum requirements of the law. Participants supported this
conclusion during the discussion sessions, with several indicating that there is almost
too much information available.
Performance Measure 2:
Information and Outreach
This Performance Measure is intended to determine public satisfaction with the
Agencys outreach activities and the information released through the community
involvement program. The survey results suggest that EPA should consider an expanded
effort to reach a broader segment of the affected public. Although EPA meets the legal
requirements in this area, there was some question as to whether enough information is
made readily available for people who have neither asked to be on the mailing list nor
attended a public meeting.
Two different aspects of outreach were studied:
- MMRs effectiveness at informing the
public as measured by the degree of difficulty participants experience at staying
informed; and
- The effectiveness of 11 of EPAs more
popular outreach tools, not as they are used at MMR, but simply how effective participants
felt each tool could be at MMR.
Using the electronic voting software,
participants were asked to respond to the questions "how easy or difficult it is for
you to:
- Stay generally informed about the site;
- Get reliable information from the
appropriate source; (Note: after considerable discussion over the word
"reliable," it was decided to phrase this as "get the right information
from the right source");
- Understand that information; and
- Trust that information.

Figure 2: Ease of Staying Informed at MMR
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Participants were
directed to consider information as coming from the base in general, rather than from any
one organization, and to use the discussion to make their organizationally-specific
comments or observations. Figure 2 shows that participants find it difficult to trust the
information they receive from the base. For the other measures, they are essentially
undecided or neutral. |
Typically, this would be cause to
doubt the validity of the question. However, discussion revealed that participants
experienced considerable difficulty with the directions to generalize for the entire base.
Most participants felt that the two dominant organizations, AFCEE and the Army National
Guard, should have been voted on separately so that participants could more accurately
report their thoughts. Participants indicated that AFCEE generates and distributes large
amounts of information that is relatively easy to understand, while the Army National
Guard and PAVE PAWS are less than forthcoming. For this reason, many said afterwards that
they voted "neither easy nor difficult." To put things in perspective, most
commented that, had they been able to vote on each organization, AFCEE would have received
high and very high marks while the Army National Guard would have received the lowest
possible votes.
Although during the discussion participants
did indicate that overall communication and outreach had improved over the past two or
three years, it appears that participants do not find it particularly easy to stay
informed about the site overall. This is not necessarily due to a lack of information as
much as it is to the nature and accessibility of that information. In general,
participants seemed in agreement that there is no lack of information, at least not from
AFCEE. They also felt that not everyone has a need for all of the available information.
The consensus was that the challenge facing the base is determining how much of what
information goes to which audience. There was also agreement that it is possible to have
too much highly technical or complex information, which participants felt is worse than
not having enough. "The complexity scares some people," one person said,
"they dont want to try to understand it; its about things theyre
not familiar with." Furthermore, several participants commented that "you have
to know exactly what information you want and then how to ask for it so that you get what
it is that you want."
Participants in all sessions raised the
issue that residents have differing levels of knowledge and understanding of the technical
material, which further complicates outreach efforts. Participants criticized the practice
of sending the same information to everybody, although they do seem to understand that the
organizations may feel vulnerable to being accused of deliberately sending different
messages. Their point in this discussion, however, seems to be (although no one used these
words) that "one size does not fit all." One participant, who is a member of
AFCEEs Public Information Team (PIT), talked from experience about how difficult
this is and offered this idea: "Maybe we need to develop more versions of the
documents, each written at different levels." She noted that AFCEE makes it a
practice to have members of the PIT review all documents before they are released to the
public in an effort to make them as understandable as possible.
From the discussion, it appears that MMR is
addressing the needs of the citizen teams and those other people who have identified
themselves as being interested in and/or affected by the site. However, it also appears
that those residents who have not so aligned or identified themselves, but who simply live
in the area, may not be receiving the information they need. It must also be said that
participants do not necessarily believe that the information is being withheld or that it
is not available, only that the base has not been successful at 1) convincing the people
that they need the information being offered, and 2) making the information interesting
enough to compete with all of the other demands on a persons time. Whether the
perception is well grounded or otherwise, it appears from the discussion that residents
feel that some groups receive preferential treatment (i.e., information in advance)
while others receive the information only after decisions have been made.
Participants believe that AFCEE made a big
difference in terms of overall communication and outreach from the base. That not
withstanding, several participants mentioned that, although AFCEEs information is
complete and readily available, it is often not what the affected resident needs or wants,
but rather what the Air Force has decided the public needs.
The Army National Guard continued to
receive extensive criticism. The Army Guard was described in many ways with many terms,
most of them unflattering and most of them attributed to their senior leadership rather
than to individuals at the base level. However, they were not portrayed as consciously
malicious in their dealings with the public. One person said, "theyre reacting
the way they were trained -- to give information on a need-to-know basis, and to answer
just the specific question that was asked. Essentially," he said, "the Guard
does not appear to believe that citizens have a need to know because the Army is taking
care of it." When all of the input is considered, however, it appears that most
participants are in agreement that the Guard is trying to improve its communication with
the public. One participant said "their outreach has improved upon inquiry,"
with the added caveat that "they continue to have difficulty voluntarily offering up
information." Several others mentioned the new contractor recently hired by the Guard
as an indication that they want to improve because they are having a positive effect on
the outreach efforts. Be that as it may, there seemed to be an equally strong consensus
that the Army is communicating from a bunker mentality.
Participants in several sessions mentioned
that officials, regardless of the organization, tend to "cater to the group making
the most noise at the moment" at the expense of the others. Concern was expressed
that officials seem to release information to the citizen teams before communicating with
the community most directly affected.
Outreach Tools
The community involvement team was interested in participants perceptions of the
effectiveness of the more common outreach tools used by EPA. Participants were asked to
vote on each of 11 tools, indicating how effective they think each tool is as a potential
means for delivering information to the general public, not how effectively it is being
used at MMR (some tools may not be in use at MMR). Figure 3 shows that 75% (21 people) of
participants believe the short (1-2 pages), issue-specific fact sheet is the most
effective outreach tool. Seventy-one percent of the participants (20) believe that both
the newspaper and community liaison or ombudsman are "effective" or "highly
effective." Informal informational sessions such as poster sessions and
availabilities, as well as the short, issue-specific public meetings, were considered
"effective" or "highly effective" by 68% of the participants (19). The
tool considered least "effective," with 17 votes (61%) as
"less-than-effective" or "not at all effective," was the infrequent,
lengthy, broad-brush fact sheets.
Fig 3: Outreach Tools Effectiveness
One tool that is not included but which
virtually all participants agreed is valuable is a current, easy-to- read map of the area
showing the latest information on known plumes. Desired information included present
location of the plumes, direction of movement and concentration of contaminants.
Although the Internet received low ratings
as possibly effective, it was mentioned several times in more than one session as an
alternative that needs to be explored. Cable TV was also mentioned as something that
should be used more creatively to communicate with local residents. There was also
interest in having a video or computer CD available that could be given or lent to
interested people. Another person suggested the importance of combining tools for maximum
effectiveness.
There was unanimity in the observation
that, for most people, communication must be made to stand out, to capture the attention
of the intended reader, to make the person want to read the information. "If I get
hit with something through the Internet, or a direct mail piece, or something on cable TV
or, better yet, all of the above, something is going to stick. Then Im going to read
it, Im going to make my husband read it, and have people in the office read it, send
it out to my members living in the community." Another person said, "We all
operate on a time deficit, we are time starved." Neighborhood representatives
stressed that it is not appropriate to assume that, because people do not come out for
meetings, they are not interested or do not have a need to know.
The educator noted that lesson plans on such topics as the various contaminants found at
the site, groundwater and risk would be very useful in helping the children understand the
issues. She also emphasized that children usually take important information like this
home and discuss it with their parents, which would also help reinforce the information
parents receive through other sources.
Performance Measure 3: Risk Perception and Risk Communication
One very important goal of EPAs outreach effort is to inform the public of
the risks associated with hazardous waste sites in their communities, including how to
protect themselves from that risk. This Performance Measure was designed to evaluate
whether EPAs outreach activities are raising the level of public awareness about the
risks associated with those sites.

Figure 4: Perceived Risks to Public
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Participants were
asked to use their key pads to rate, on a scale of 1 - 4, how dangerous they believe the
site is to human health and the environment. The four levels were: 4 = very dangerous, 3 =
somewhat dangerous, 2 = relatively safe and 1 = completely safe. Figure 4 shows that
participants do not see the site as being especially safe, but they also do not seem to
view the site as overly dangerous.
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Sixteen
participants (57%) indicated they believe the site to be either "somewhat
dangerous" or "very dangerous" to human health, while 20 (71%) indicated
they believe the site to be either "somewhat dangerous" or "very
dangerous" to the environment.
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Figure 5: Site Specific Risk Perception
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The MMR team was
especially interested in how participants perceived risks associated with soils,
groundwater and munitions. Figure 5 shows that participants are very concerned about
groundwater contamination and quite concerned about soil contamination. No attempt was
made to determine whether the concern was based on threat to human health or threat to the
environment. |
| Young children
live in the homes of 19% of the participants and there is at least one person age 65 or
older in 37% of the homes. Although people with young children or elderly persons living
in their home often perceive higher levels of risk because they identify children and
elderly as being more vulnerable, a statistical "two-sample t test" reveals that
this was not the case at this site. The difference in the average responses across the two
groups is not statistically significant, meaning that respondents with young children or
elderly living in their homes are not significantly more concerned that the site might
harm their health or that of their families than those who do not have children or elderly
in their homes. |
During discussion, it became apparent
that risk communication from the base is making an impact at some level. Several
participants referred to the concept that "there is no risk if there is no means of
exposure." Participants indicated that this message has become a standard part of
every communication issued by AFCEE.
It also became apparent, however, that
efforts at risk communication are yielding mixed results. In several instances
participants used the above message, combined with their interpretation of statements
concerning the depth of wells and the plumes, to draw the conclusion that "the plumes
are so far below any residential or municipal wells that it is highly unlikely if not
impossible for residents to be exposed to the contamination." According to official
sources, however, this is an inaccurate assumption because several municipal and
residential wells have been contaminated. Furthermore, officials indicated that there are
paths of migration by which the subsurface plumes can enter surface water.
While it appears that many residents
have a grasp of the fundamentals, it is equally apparent that many others do not. Risk
communication coming from the base seems to be effective for the members of the various
teams while, on the other hand, ineffective or less-than-effective for the more average
person who is less involved. Participants believe this is because most risk communication
is done in technical terms that most citizens do not
understand, such as "one-in-10-to-the- minus-X power, which nobody understands,"
or in the "one in a billion" reference, which very few people can visualize. In
general, there was agreement throughout all groups that:
- There is a lot of misunderstanding,
incorrect perceptions, and fear;
- There is a general lack of factual knowledge
about risk; and
- Most of the risk information is too
technical and difficult to understand.
The issue of health vs. the environment is
at the heart of a very real controversy. Some groups take pride in the success of their
push for pristine cleanup standards, which they view as a significant accomplishment.
However, some participants indicated that other residents resent the impact that this
"accomplishment" is having. It appears that there are residents who include a
component to risk that the authorities typically do not the risk to the community
from the cleanup work, such as the placement of extraction wells on private property, the
overall impact on the aquifer from uncoordinated pumping and treating, and so forth. One
participant stated "they have sacrificed my village." Another stated that some
groups pointed to her community as a good place to put 40 or 50 pumping wells.
"They wont mind," she quoted them as saying; "but no one
ever came and asked us."
One participant coined the phrase
"risk plus," which she defined as risks outside the normal realms considered by
the authorities, or "risks outside the box." She and the participants in her
group applauded AFCEE for their willingness to think in terms of "risk plus" and
encouraged the other organizations to be similarly "courageous."
Two participants got to the heart of the
issue of risk communication:
- "Youre addressing people who
dont know anything youre talking about. Youre just trying to get people
to understand that if they dip their toe into the water at the harbor, its not going
to fall off by midnight. Youve got to get down to their level; if youre
teaching algebra to 7th graders you cant teach them as if youre a
calculus professor. Youve got to get down to their level; youve got to get to
the level of the people who are on the receiving end."
- "If you want people to act, then it has
to be very clear as to how it affects them now, not in 20 years, not globally, not
generically. None of that matters. If it talks about longevity of life, it wont have
any impact but, if it says your real estate value is going to drop 40%, people wake up. If
you can say validly that this is going to ruin your drinking water, people will wake up.
If it doesnt touch on issues of that nature, our ability as human beings to overlook
it is infinite. Its got to be real, gut issues and its really got to be
pointed out that this is how its going to work and affect you."
Consistent with all discussion, AFCEE was
commended for its efforts while the Army Guard was criticized.
Performance Measure 4: Public Input and
Involvement
This Performance Measure was
designed to assess how satisfied members of the public are with EPAs public
participation process. It is concerned with how that process takes place and the
opportunities available to the public for giving input to EPA about the cleanup.
Involvement Tools
This voting exercise was similar to that used to determine the effectiveness of
various outreach tools. Participants were shown, one at a time, nine tools that are
typically used to get people involved in the process. They were asked to indicate how
useful they feel each tool could be if used in its most effective way, rather than
how useful it currently is (some tools may not be in use). Figure 6 shows that, unlike the
outreach tools, there are no useless involvement tools. The figure also reveals that
identifying the "most useful" tools is a matter of interpretation, inasmuch as
votes at the "very useful" and "useful" ratings were within one or two
points for several tools.

Figure 6: Useful Community Involvement Tools
The insight gained here is that the tools
most often used may not be the tools considered by the participants as being most likely
to get citizens involved. Although the law requires EPA to provide public meetings to hear
oral comments as well as opportunities to submit written comments, these are not seen as
the most useful tools for this community. The message from this relatively small group of
citizens appears to be that officials need to provide additional opportunities that are
more in keeping with contemporary life styles.
These results support comments made
throughout the discussion that good information is critical to citizen involvement.
Although the concepts of outreach and involvement were treated separately from one
another, the results of this focus group indicate that they might be inextricably related.
This would support findings from the very limited pilot project study completed in 1998.
Citizens base their perceptions of the
organization and the problems, as well as their decision on whether to become involved, on
the information they receive. Virtually every participant mentioned that their time is
very limited and that they resent "meaningless opportunities." As one
participant said, "Get my attention first. Get me to read it, get me to be interested
in it, get me to know about it, then I can decide if I want or need to get involved."
Many participants said that it is a mistake
to assume that a lack of citizen participation means a lack of interest. Similar to what
was said in the section on outreach, one participant said, "What they do not
recognize is how we are communicating and how we get that interest. What catches me is
quick, fast (snapping fingers) come on, what is it. I flip the TV channel like this (still
snapping fingers), what news channel am I going to watch. You talk about PR and being
slick, whatever that is, it has to be something that catches. How does it affect me
(several people echoed this), my family, my children? For instance, Can I swim in
Johns pond? or Can I swim in Snake Pond? That will get my
attention, and make me think about getting involved." The message here is that the
typical military style of communicating, although effective within the confines of the
military, is not effective for communicating with the public.
Perceptions of Agency Effectiveness
Because there are five military organizations from the base working on the cleanup, as
well as the U.S. EPA and the Massachusetts Dept of Environmental Protection, the MMR team
was interested in gathering information about how well each is perceived by the public.
There was not a specific discussion question to address this; rather, it was interwoven
throughout the entire discussion. However, there were three voting questions which
corroborate the views expressed throughout every session, much of which was captured in
the preceding discussion. What is presented here is a synopsis of the various discussions
followed by an analysis of the voting.
In the anonymous voting exercise,
participants were asked to use a 5-point scale to rate each agency on:
- Level of confidence in the information
received from each agency
(1 = very low, 2 = low, 3 = neutral, 4 = high, and 5 = very high);
- Perception of how good a job each agency was
doing at communicating with the public
(1 = very bad, 2 = bad, 3 = neither good nor bad, 4 = good, and 5 = very good); and
- Perception of how good a job each agency was
doing at protecting and restoring the environment
(1 = very bad, 2 = bad, 3 = neither good nor bad, 4 = good, and 5 = very good).

Figure 7: Ratings of perceived agency effectiveness.
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Figure 7 shows that, although
no agency scored 4 or higher, AFCEE is clearly seen as being the most effective, while the
Army National Guard is seen as the least. AFCEE received the highest rating in all three
categories, although by only a tenth of a point above EPA in perception of protecting the
environment and by a tenth of a point above the Coast Guard in level of confidence in
their information. The Army National Guard received the lowest rating in every category,
at least a full point below AFCEE in each case.
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In the area of
perception of how good a job they are doing at communicating with the public, PAVE
PAWS rating is only slightly higher than the Armys.
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During the discussion session, it
became readily apparent that, while people do not try to break the base into its various
components, they are generally aware of the various units and the roles they play. Coast
Guard and the 102nd Fighter Wing of the Air National Guard are seen to be minor
players, if at all. They drew little, if any, comment on any subject.
PAVE PAWS, which is the early warning radar
site, is perceived as being shrouded in mystery. There does not appear to be much concern
over their involvement vis a vis the Superfund issues. However, their overall
secretiveness lends them an aura of mystery and, hence, one of poor communication.
EPA and MassDEP appear to be seen as
reliable and credible. There were some comments that they function, or are expected to
function, as a watch dog to ensure that the military at least meet the requirements of the
Superfund law. Some participants questioned several directives that EPA has given the
military, but these are technical in nature and beyond the scope of this study. However,
it was suggested that "EPA spend more time concentrating on the local residents and
not listening to the military or the citizen teams."
The majority of the discussion revolved
around the organizations that participants appear to view as the two main players
the Army National Guard and the Air Force as represented by AFCEE. All groups agreed that
there is a deep level of mistrust of the Army National Guard and a high level of
confidence in AFCEE. Two comments tell the story, from both a communications and a
technical perspective: "If AFCEE goes away like theyre saying they will and
leave everything to the Army, itll be a disaster;" and "Why doesnt
the Army hire AFCEE to do their work for them?"
There were a few common themes regarding
the Army National Guard, perhaps best summed up by this comment, which also adds a sense
of perspective: "their whole training is to give information only on a need-to-know
basis, and to answer only the exact question that is asked. The public is fed only
information from the military that the military wants them to have rather than everything
they should have." Participants seemed to understand the general concept behind
military style communication and acknowledge that it is a legitimate approach under
certain circumstances. However, they do not appear willing to accept it as an excuse for
not talking openly and honestly with the public in a situation that directly affects the
public. There were comments throughout all groups that the Army does not voluntarily give
information.
Process Action Teams
The Process Action Teams are groups of citizens and officials joined to work together
on a specific aspect of the larger project. They evolved as a result of the highly complex
nature of the MMR site and early complaints from citizens about a lack of available
information. They are an item of particular interest to the MMR community involvement
team, to the extent that a full discussion block was devoted to them.
Other than the group of neighborhood
residents and representatives, most participants were at least aware of these teams. Based
on the discussions, it appears that the nature and purpose of these groups have not been
well articulated to the community at large. According to the neighborhood and business
representatives, the average local resident and the average business person seem to
consider these teams as special interest groups rather than as community representatives
or as liaisons for channeling information between the public and the base.
Among those able to converse on the
subject, there appears to be consensus that the team structure has been effective and that
it continues to serve a purpose. There also appears to be consensus that the structure,
although still viable, may need "to be shaken up a bit" to keep its vitality.
While several ideas were offered relative to the restructuring of the teams, the only one
that was mentioned across all groups and which struck a cord of agreement in every session
was that all teams need to be professionally facilitated.
The Public Information Team (PIT), operated
by AFCEE, received generally favorable comments. Participants seemed to feel that the PIT
works hard to try to assure that the right information is getting out to the right
audiences. This team is one that appears to have had a less-than-stellar beginning but,
through the introduction of a facilitator and the commitment of the AFCEE staff to make it
work, is now seen as being effective. That is not to say, however, that there were not
intimations that things could be improved, just that this is the best of the group and
that no one had any specific suggestions on what improvements might be needed. One person
who is a member of the PIT did mention that "we need to recruit new members all the
time so that we have fresh ideas."
The Senior Management Board (SMB) was
portrayed as a good idea that is weak in implementation. The local officials and the team
member groups, in particular, felt that this team was not living up to its potential.
Members of the other teams, local officials, business people and local residents aware of
the teams, all look to the SMB for leadership and were in agreement that this leadership
is not forthcoming. Participants want to see this team become stronger in its coordination
of the other teams. They would also like to see this team become more assertive in its
representation of community concerns and issues to base officials. One comment from a
local official seems representative of feelings expressed: "local selectmen on the
team need to be more active and take on more of a leadership role." The local
neighborhood group said that the SMB "should be shaken up, reorganized" and that
"a substantial number of them fail in their leadership abilities." One
suggestion that came from the session of team members and activists was that the SMB
should hold an environmental summit once or twice a year to bring all the teams together
along with interested citizens to talk about issues, problems, progress, etc. "After
all, the teams are advisors to the SMB, so lets bring them together."
All groups are in agreement that the Impact
Area Review Team (IART), which is headed up by EPA, needs to be professionally
facilitated. There was strong agreement across the groups that EPA needs to relinquish
control of this group and bring in a neutral facilitator. "Its impossible for
EPA to participate in the meetings and also run them effectively." Other than that,
there were neither strongly negative nor positive sentiments towards this team.
The Community Assistance Panel (CAP) and
the Joint Process Action Team (JPAT) received very negative reviews in several sessions.
Some participants related that they have not returned to either group after their first
experience and had no intentions of ever returning. Several others expressed concern that
both seem to be dominated by certain groups to the exclusion of others. Whether justified
or otherwise, there was concern expressed that members of these groups do not necessarily
live in the immediately affected area and are attempting to impose what one participant
expressed as "their global thinking on a local problem." Concern was also
expressed that "decision makers seem to pay more attention to the people who make the
most noise than to the average citizen." There is some resentment among the
participants over this, and the one common plea is that the officials and decision makers
"start listening more to the people whose lives are most immediately affected and
leave the global decisions to the policy makers in Washington." However, one person
from the local officials group made the following comment that keeps things in
perspective: "The JPAT ... has evolved in its effectiveness. The very fact that these
people, who care so very passionately about what they see as crimes against the
environment at the base, can be on a team and have a chance to talk is very important.
They raise very good issues and ask very good questions." Another person from a
different session also acknowledged the contributions made by local activists and made the
observation that, "in fact, they were the ones who were beating the drums when the
rest of us didnt want to hear about these problems."
Sentiments were equally strong about the
CAP. One person from the local officials group made this comment about the CAP: "I
feel very strongly that it should be changed dramatically. My suggestion would be to marry
it to the four boards of health and I think wed make some real progress."
Following the discussion, the local officials group made a unanimous recommendation that
the CAP team be brought under the umbrella of the coalition formed by the four local
Boards of Health from the towns most directly affected by the site Falmouth,
Bourne, Mashpee and Sandwich.
The Joint Program Office (JPO) is neither a
Process Action Team nor a Citizen Team but an official Department of Defense organization.
It was established by the Under Secretary of Defense for Environmental Affairs
specifically to address the complexities of the MMR site. Judging from the fact that the
JPO was mentioned in every group as part of the discussion of the teams, it appears that a
majority of the participants do not make the same distinctions as the officials do and
consider it to be a team. The general feeling seems to be that the JPO is "under
utilized" and, although it has done what was described as a very good job, "it
has not managed to cut through the bureaucratic tape as we had hoped." One
participant in the business group used the term holistic, and stressed that "the
average citizen does not look at the environment, the base, or the government in the
fractured way that the problem at the base is being handled." His point was that
citizens see the military "but are not aware of the color of the uniform or which
pocket the money comes from;" they see the environment but "do not care about
the bureaucratic process of who can pay for what out which pot of money."
Participants across all groups said that they believed that the JPO was formed to bring
those different players together and "level the playing field." They seem to
recognize that these distinctions must be made at the operational level, but they strongly
believe that those distinctions must be seamless to the public who, they assert, need to
see and hear one unified message. When pressed about suggestions from a business
perspective, they asserted that there must be agreement at the top that all messages go
through one office and that office should have the authority to talk for the base cleanup
effort.
Performance
Measure 5: EPA Response to Community Input
How EPA uses community input
is critical to the success of its community involvement program. Therefore, this
Performance Measure was designed to examine community perceptions of how EPA actually uses
public input received through the public participation process. It looks at perceptions of
how responsive the Agency is to public concerns, and how well EPA explains what went into
making its decisions, including how and why public input was or was not used in making its
decisions.
Participants were asked to indicate, using
their wireless keypads, how good a job they felt MMR, as an entity, was doing at each of
eight individual indicators of success. These indicators were identified by citizens
participating in focus groups during the 1998 pilot project as well as by EPA community
involvement coordinators and remedial project managers:
- Considering citizen input when making
decisions;
- Providing information that citizens need and
want;
- Providing opportunities for citizens to give
input;
- Responding to citizen inquiries, requests
and input;
- Understanding citizen concerns;
- Explaining what went into their decisions;
- Explaining the Superfund process and the
role of citizens; and
- Having a fair decision making process.

Figure 8: Overall base performance
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Participants used a 5-point Likert scale to rate the overall base performance on each
measure or indicator. On this scale, 5 = Highly successful (A) and 1 = Totally
unsuccessful (F). Figure 8 shows that participants believe the base is doing almost
"B" level work at providing needed information to the public and responding to
citizen inquiries or requests, and almost "C" level work at explaining the
background behind decisions that are made, understanding citizen concerns and explaining
the role citizens can plan in the Superfund process.
Perceived Community Involvement Success

Figure 9: Perceived community involvement success.
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Figure 9
shows, that when all eight indicators of success are combined, 38% of the respondents
believe that MMR is doing a "good" or "very good" job; 27% believe the
base is doing a "bad" or "very bad" job; and 35% appear to think MMR
is doing about average, or "neither good nor bad."
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| As a final measure,
participants were asked to indicate their level of satisfaction with the overall community
involvement program at MMR and their level of confidence that the cleanup will make the
public safe. Figure 10 shows that 67% of the participants are at least
"satisfied" with the overall efforts being taken to keep them informed and
involved. |

Figure 10: Overall community involvement satisfaction.
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Figure 11: Confidence in cleanup.
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Figure 11 shows that 50% of
the participants are at least "confident" that the cleanup will make the public
safe, while 46% are, at best "uncomfortably confident," which was explained as
being similar to "cautiously optimistic". |
Summary
Those participants who are or have been
actively involved indicated that the bases efforts are meeting their needs while
those who have not been so involved expressed an opposite view. EPA, the MassDEP and the
Air Force as represented by AFCEE, are seen as being effective at working with the public;
the Army National Guard is seen as being ineffective, even obstructionist in its work with
the public; and the other base agencies are, for the most part, seen as non-players in the
Superfund project. In general, participants do not consider the base as being openly
communicative with them and, perhaps, even less than that with the average citizen who
does not participate in the various teams. The perception is that, although there is an
abundance of information, participants find it unduly difficult to stay informed, to get
the information they need and want and to trust that information once they do receive it.
Participants who are active on the various teams find the information relatively easy to
understand. However, they also agree that most communication from the base is too
technical for the average person. This has resulted in a great deal of confusion and
misunderstanding that still surrounds the various issues of the site and Superfund.
Participant
Recommendations
The strongest recommendation to come from the participants is to communicate
openly, clearly, and in a way that convinces the recipient that the message is important.
The message must be presented in a way that competes successfully with the myriad other
messages demanding the recipients attention. Others are:
- Risk communication needs to be in plain
English, presented in terms of "heres how it affects you now," and
communicated first to the people most at risk or most likely to be affected;
- Current maps of the plumes should be
available on a continual basis, especially at the library, chambers of commerce and real
estate offices;
- A variety of outreach products should be
developed to deliver the same message in different ways to targeted audiences;
- An effort should be made to communicate new
information with the immediately affected neighborhoods at the same time that it is
communicated with the process action teams and citizen teams, and before it reaches the
media;
- Professional facilitators should be brought
in for all citizen teams not currently facilitated;
- The Community Advisory Panel (CAP) should be
brought under the umbrella of the four local Boards of Health already working on site
specific issues (Falmouth, Bourne, Mashpee and Sandwich);
- The Senior Management Board (SMB) should
consider holding a bi-annual summit meeting, including its various advisory boards as well
as local residents, to provide a forum for open discussion and debate;
- The Joint Program Office (JPO) should be
empowered to "speak with one voice for the base,"
- Issue information in "clear English
that is easy to read, concise and to the point;"
- Release information to the most directly
affected residents at the same time that it is released to the teams;
- Explore using the Internet;
- Explore producing programs for local cable
TV access channels, but be sure to advertise them;
- Explore producing a video and/or computer
CD;
- Help develop a block of instruction about
the environment and hazardous wastes as related to this site; and
- Use communication tools that the citizens
use and feel comfortable with.
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